1 CASE STUDY: NASCAR When NASCAR needed a faster, more efficient communications system, they turned to Motorola. The Talladega Superspeedway covers 3,000 acres, and is a Super Bowl ® -sized NASCAR event that attracts 150,000 on-site spectators and millions more watching at home. NASCAR manages over 1,200 races every year on 200 race tracks in Canada, the United States, and Mexico, and each location poses its own challenges in terms of radio traffic and interference. These challenges are magnified when systems must be deployed quickly, every week, over a wide geographic area. Pit crews, drivers, officials, and all other members of the internal and external organization must have a communications system that supports flawless connections, every time. When seconds count, there is

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