Case Study

MyFICO

MyFICO

Pages 1 Pages

Goal myFICO was running a successful affiliate program on a traditional network with their agency, iAffiliate Management. Separately, the team was also tracking “direct partnerships" in-house, that accounted for 20% of their total affiliate revenue and presented two distinct challenges. First, they did not have the reporting needed to grow and optimize. Second, the monthly payments created logistical challenges. Migrating these partners to the legacy affiliate network meant a large increase in transaction fees. Outcome Migrating their entire program to Impact, myFICO was able to manage and pay their direct partners as easily as their traditional affiliates, using custom payment terms, and without transactions fees. They gained a comprehensive suite of reports to analyze and optimize

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