Case Study

MYDIN Wholesale Hypermarket

MYDIN Wholesale Hypermarket

Despite their humble origins, MYDIN has emerged as one of the top players in Malaysia’s competitive hypermarket industry. Due to its low pricing strategies and economically-priced goods, the company have been experiencing significant leaps and bounds in spite of the recent price hikes occurring in the country. Its core business activities are mainly wholesale and retail. Mydin sells a broad range of domestic goods and its stores provid

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