Success Story Inside the Solution • Informatica MDM – Product 360 IN05_1015_3001 Summary Murdoch’s is an upscale, modern-day mercantile that delivers a unique retail experience with well-known brands, quality products and friendly service for folks who live, work and play out West. Business Need • Align marketing and IT to create a more efficient operating structure across online and offline retail properties, streamline processes, and enhance the value and operations of the entire supply chain. • Incorporate new data collection and management systems to support customer nurturing initiatives and develop product hierarchies to make the purchase experience more compelling. Challenge • Accommodate 20-30% product churn each year and integrate new fashion brands and seasonal products

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