Case Study
Murco Petroleum Saving time and money for their dealers
Overview Each Murco dealer faces challenges familiar to all retail business owners; the struggle to stay ahead in the face of aggressive competition, the difficulty of maximising profits against rising costs and the pressure to provide excellent customer service. On top of this, as many dealers run multiple businesses, there’s never a minute to spare. For these reasons, it’s vital that Murco dealers are equipped with the best solutions to successfully run their businesses. The Challenge When the Dealer Team at Murco realised there was an impending problem with the card payment terminals used by many of their dealers, finding a solution that could quickly and seamlessly replace their existing card terminals without causing major disruption across the dealer network becam