Case Study

Multiple Brands, Multiple Languages

Multiple Brands, Multiple Languages

Pages 2 Pages

Multiple Brands, Multiple Languages, Multiple Channels: Binda Group Gets Closer to Its Customers With Intershop About Binda Group Binda Group is a watchmaking Company since 1906 (www.bindagroup.com). After the acquisition of US Geneva Watch Group in 2008, Binda Group owns Breil, Hip Hop, Freestyle and Vetta and has a licensing agreement for Love Moschino, BCBG MaxAzria, Kenneth Cole New York, Speedo, Ted Baker London, Tommy Bahama, T

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