Case Study

Multichannel loyalty program generates additional 30 million in parts sales for PACCAR Parts.

Multichannel loyalty program generates additional 30 million in parts sales for PACCAR Parts.

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Multichannel loyalty program generates additional 30 million in parts sales for PACCAR Parts. Pondres PACCAR Market to the MAX Loyalty Program Best-of-the-Best Program Winner—Direct Marketing Xerox Premier Partners Global NetworkPACCAR parts connects with 200,000 transport companies in Europe and becomes preferred partner. In order to encourage the use of PACCAR parts in DAF trucks, a loyalty program was created to connect truck deal

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