Case Study

Multi-Case Study for the Cycle Industry

Multi-Case Study for the Cycle Industry

Pages 5 Pages

This case study focuses on Aventon and Intense Cycles, two small cycle manufacturers facing capital constraints, competing in a market dominated by larger, well-capitalized companies. They lack the resources to offer cycles on credit like their competitors, who can afford to wait for payment after delivering to retailers. To overcome this, both brands partnered with TreviPay to provide trade credit, enhancing their appeal to retailers by allowing cycles to be sold before payment is due. This arrangement helped them grow their retailer network, improve cash flow, and increase sales, achieving an 8% transaction growth in the first year. TreviPay's solution manages all credit risks and streamlines the invoicing and collections process, providing a seamless customer experience.

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