Case Study

Movable Ink Balances Culture and Control with Abacus

Movable Ink Balances Culture and Control with Abacus

Pages 3 Pages

Movable Ink Balances Culture and Control with Abacus “ Abacus provides insight into our T&E spend, which helps our leadership team better understand where our team is spending time and money. The streamlined submission and approval process provides visibility without adversely impacting operations. ” –Ronalee Balog, Director of Operations, Movable Ink About Movable Ink Founded in 2010, Movable Ink helps digital marketers deliver personal experiences in email campaigns at scale. The company is headquartered in New York City and has offices in London and San Francisco. Growing into the need for a clear policy Ronalee Balog was brought into Movable Ink to implement policies that would help the company standardize and scale. She joined a dynamic team that was often more concerned with growth t

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