MOTIVITY: IMPROVING PRODUCT PERFORMANCE FOLLOWING RIGOROUS MOTOR TESTING ON AN ACCURATE DYNAMOMETER CASE STUDY DATUM ELECTRONICS LIMITED www.datum-electronics.co.uk EMAIL: web@datum-electronics.co.uk TEL: +44 (0) 1983 28 28 34 FAX: +44 (0) 1983 28 28 35 THE CLIENT According to the Interna!onal Energy Agency, electric motors account for over 40% of world electricity consump!on and are widely used across all the sectors of the global economy. On the other hand, stricter energy-efficiency regula!ons and increasing compe!!on among electric motor manufacturers are two main factors that influence the market. To maintain profits and keep up with compe!!on, the companies are required to develop superior quality and higher performance products at

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