CUSTOMER CASE STUDY +1 646.503.5100 | info@ownbackup.com | www.ownbackup.com Salesforce is a trademark of Salesforce.com, Inc. All rights reserved. ABOUT MADD Mothers Against Drunk Driving (MADD) is a nonprofit organization that seeks to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking. BACKGROUND Salesforce helped MADD consolidate data from multiple CRM providers MADD has embraced Salesforce as an enterprise-wide platform for its growing organization. Consolidating data from multiple providers, Salesforce has become central to MADD’s programs department and marketing and communications, and is used centrally and in field oces across the USA. Soon, MADD will extend their use of Salesforce to include t

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