Motel 6 Increases Conversions with SPOT ® ? ? ? Challenge Motel 6, a major chain of budget hotels in the US and Canada, sought to deliver the right message to the right person at the right time in order to connect travelers to clean, comfortable rooms at the most cost-effective price using display advertising. Solution IgnitionOne’s Digital Marketing Suite SM (DMS) offered SPOT®, the industry’s first predictive optimization tool for programma

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