WHY ECOMMERCE? Prior to 2015, none of MORSCO’s brands were leveraging an eCommerce platform. Competitive pressure and evolving customer expectations drove MORSCO to invest in eCommerce. MORSCO’s key priorities in implementing eCommerce included: \ Make it easier for customers to conduct business with MORSCO and all of its brands \ Provide better service at a lower cost for both the customer and the company as a whole \ Grow share of wallet with current customers \ Acquire new customers through digital marketing MORSCO: TRANSFORMING BUSINESS AND ENABLING HIGHER EFFICIENCIES CUSTOMER SUCCESS STORY ABOUT MORSCO MORSCO is a leading U.S. distributor of commercial and residential plumbing, waterworks, heating and cooling equipment, and pipe, valves and fittings. MORSCO is comprise

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