Case Study

Moody Publishers

Moody Publishers

Pages 8 Pages

Case Study Klopotek software implementation – Product Planning and Management (PPM) ABOUT MOODY “Moody Publishers’ beginnings were fueled by the huge vision of Dwight Lyman Moody to take the message of the gospel to the masses via Christian books. The formation of the Bible Institute Colpor- tage Association (BICA) in 1894 had the revolu- tionary goal of promoting inexpensive Christian books for Christians to grow and non-Christians to have

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