INNOVATOR SERIE S BRIEF Modernizing the mobile sales force: One pharma’s path to multi-channel success The move to iPads “Doctors have the latest and greatest technology. They’re using iPhones. They’re using iPads. For our sales executives to begin to engage effectively, they need to be up-to-date with technology as well,” reports Tim, the senior manager for IT architecture at a leading pharmaceutical firm in the U.S. So begins the move t

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