Case Study

Modell’s Sporting Goods

Modell’s Sporting Goods

EmpowerWFM MODELL’S SPORTING GOODS Retail Case StudyModell's Sporting Goods is America's oldest, family-owned and operated retailer of sporting goods, athletic footwear, active apparel, and fan gear, committed to providing a convenient and compelling shopping experience for the athlete and fan in all of us. Founded in 1889 by Morris A. Modell, the first Modell's store was located on Cortlandt Street in lower Manhattan, NYC. Four generations of

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