Case Study - Healthcare At A gl Ance c ompany: • Blue Cr oss of Idaho F ounda tion f or Health • Es t ablished in 2001 with a f ocus on w ellness and pr e v en tion pr ogr ams • Dedic a t ed t o impr o ving the health of all Idahoans Industry: • Healthc ar e need: • Addr ess childhood obesity and impr o v e c ommunity w ell-being b y pr omoting health y nutrition and ph y sic al activity choices via mobile c ommunic a tions Solution

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