Media and Entertainment Industry Innovation via Mobile Apps | 1 1 Fandango CUSTOMER NEED Fifty Shades of Grey is one of the most unique brands in contemporary culture. It is a literary sensation and phenomenon and Universal Pictures wanted the film adaptation to garner as much, if not more, excitement as the books. SOLUTION Universal Pictures partnered with Stradella Road, to develop a long term digital strategy to engage movie fans and bui

Join for free to read