THOMSON REUTERS ELITE CASE STUDY MINTER ELLISON MINTER ELLISON IMPLEMENTS A UNIFIED TECHNOLOGY PLATFORM TO PROVIDE VALUE TO THEIR CLIENTSMINTER ELLISON MINTER ELLISON IMPLEMENTS A UNIFIED TECHNOLOGY PLATFORM TO PROVIDE VALUE TO THEIR CLIENTS One of the largest fi rms in the Asia Pacifi c Region, Minter Ellison, has successfully managed to grow revenue year on year, despite a global fi nancial crisis. On the back of this growth the fi rm decided it was time to rethink their marketing and business development (BD) platform. The reasons for this were two-fold. Firstly, Minter Ellison’s global footprint was growing. With more than 290 partners and 1,000 legal staff located in Australia, Greater China, New Zealand and the United Kingdom, Minter Ellison needed a more powerful BD pla

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