International Journal of Business and Social Science Vol. 5, No. 11(1); October 2014 85 Analyzing Factors Affecting Users’ Behavior Intention to Use Social Media: Twitter Case Ezgi Akar Sona Mardikyan Management Information Systems Department Bogazici University Hisar Campus Istanbul, Turkey Abstract Advancement of technology and the Internet proliferation have visible effects in the world. One of the most important effects is the increased social media usage among the Internet users. For this purpose, factors having impacts on users’ behavior intention to social media usage are investigated within the scope of the study. A research model based on technology acceptance model 2 is proposed and revised by the taking

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