Microsoft Streamlines Partner Incentive Program with Icertis Contract Management (ICM) Platform Microsoft is a multinational technology corporation that develops, manufactures, licenses and supports a wide range of software products for computing devices. BUSINESS CHALLENGE Microsoft works with its network of more than 650,000 partners to jointly sponsor events across the globe. Those partners earn incentive payments for driving additional customers and generating licensing revenue for Microsoft. Microsoft’s existing solution for handling partner-incentive contracts was excessively time-consuming. Many of the steps in the process involved disparate and poorly integrated systems. Tools were manual or only partly automated. There was very little standardization. Multiple

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