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MicroAd empowers predictive analytics in digital marketing with SUSE

MicroAd empowers predictive analytics in digital marketing with SUSE

Suse
Pages 7 Pages

This case study details how MicroAd adopted SUSE Rancher Prime to modernize its data infrastructure and support predictive analytics in digital marketing. Transitioning from Hadoop to a Kubernetes-based data lakehouse reduced operational costs by 20% and cut administrative workload by 50%. Rancher Prime’s ease of use improved security, streamlined cluster management, and empowered less experienced engineers, enabling MicroAd to deliver faster, higher-quality insights in a cookieless advertising landscape.

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