Micro Segmentation CASE STUDY www.course5i.com Sharp increase in campaign ROI Massive increase in click through rates for test vs control, with considerably higher engagement levels vs industry standards Substantial media savings Business Impact Industry Consumer Goods and Services Business Challenges The client conducts a fashion event twice a year. They wanted to analyze the influence of this event on brand and sales level business metrics. The client wanted a business focused solution to drive Single View of the Customer to: Integrate customer entities across different touch-points with the ability to get external information about the customers Drive analytics and insight capabilities to drive better campaign and engagement strategies Approach Our approach was to implement a

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