COOL SOLUTIONS CASE STUDY BACKGROUND Missouri Great Dane (MGD) was established in Benton, MO in 1980, is a full-service trailer dealer and authorized dealer of Great Dane Trailers. MGD has been selling and working on refrigerated semi-trailers for over 30 years. They began selling smaller cargo trailers about 10 years ago. Today they offer a full range of trailer solutions including enclosed, office, concession, emergency response and more. They have a well established reputation for quality, value and service. THE CHALLENGE MGD wanted to add small (8’ to 16’), refrigerated trailers to their catalog. They needed a quality refrigeration solution to build cargo trailers that would complement their established line of refrigerated semi-trailers at a price point customers

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