CASE STUDY MEZZANINE HELPS TRADER DRIVE RESULTS OVERVIEW TRADER is best known for autoTRADER.ca, Canada’s premiere online marketplace for buying and selling used and new vehicles. They also have a successful B2B offering – providing digital business solutions to dealerships across Canada and acting as consultants to help them market vehicles and grow their profitability. SITUATION TRADER’s busy in-house B2B marketing department had hit a di

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