Case Study
Mexico-based manufacturer leapfrogs competition by jumping from metals to thermoplastics
Your Global Compounder of Custom Engineered Thermoplastics Mexico City entrepreneur Javier Robles started Compañia Automotriz De Ventiladores S.A. (CAVSA) in the mid-1980s, manufacturing and supplying aftermarket automotive fans for a wide variety of vehicles. For years, these were purely metals- driven applications, but as time went on, Robles started to notice a slow but growing demand for thermoplastic fans, first in smaller vehicles, then in heavy trucks. He decided that he was going to build a competitive niche by using these materials. “We were knowledgeable about metal machining, but didn’t really know much about plastics, so we learned on the fly,” Robles explained. The demand for thermoplastic fans grew quickly and Robles’ bold decision led to accelerat