1 MeUndies Case Study In its mission to revolutionize underwear, MeUndies created a playful office that energizes and empowers its employees. One afternoon Jonathan Shokrian went shopping for a pair of underwear. Walking through the department store he grew irritated when he couldn’t find the men’s section. When he did find it, the selection of briefs was mind-numbingly boring. At that moment, an idea struck him: he would transform his travail into an online experience that would combine wit, style, and comfort to redefine how people shop for intimates. He would set out to make the world’s most comfortable underwear, delivered straight to his customers’ doors. Shokrian’s venture, MeUndies, is now a thriving online business. Like many rapidly evolving companies, it required a work

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