Case Study

Merchandise Planning Brings Big Value To The Buyer

Merchandise Planning Brings Big Value To The Buyer

With more than 400 stores spanning 12 western states, Big 5 Sporting Goods is a national leader in the full-line sporting goods segment. Its weekly print ads are a staple in the markets it serves, and are complemented by its growing digital promo- tions. Those rigorous outbound marketing efforts have contributed to the company’s growth as it approaches one billion dollars in annual revenue. Benefits of Merchandise Planning Application As

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