Mercedes-Benz Perfumes l #MercedesBenzMan Influencer Marketing Campaign June 2018Structure 1) Generate brand awareness for Mercedes-Benz’s cologne, Mercedes-Benz Man to boost sales during Father’s Day, 2018. 2) Generate at least 380K targeted impressions and 27k engagements from consumers. Objectives Target Audience Men and women aged 20-65 located in the US, Germany, and France who are interested in Luxury items, Perfumes and fashion. Activate 25 influencers, sending two perfume samples to each for review. Leverage community engagement with giveaways and finally, amplify all posts on social media to targeted audiences. Strategy Results 45 posts (including 8 articles) +1 million organic impressions +98,000 organic engagements +1,000 clicks to shopInfluencer Outreach 275

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