Case Study: Mercedes Benz Dealership The Miller Group, owners of several auto dealers in Utah, were building a new Mercedes dealership in Linden, Utah. Their normal way of finishing their concrete floors in the back room (service areas) was to apply an Ashford Formula material. However, Mercedes Benz of N.A., decided they wanted to upgrade this finish and, if satisfied with the results, use the new service area floor as a prototype for

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