Mercedes-AMG Petronas Motorsport Handles Constant Change Data and insights that fuel championships CHALLENGE When you’re the one of the most successful Formula One TM teams in recent history—or you lead your industry or your sector—how do you ensure that you keep your edge and stay ahead, no matter what happens? If you’re Mercedes- AMG Petronas Motorsport, you keep pushing, keep using your data to extract insights and build a superior understanding that leads to operational excellence and competitive advantage. Although the mission—to maximize points yield, leading to FIA Formula One TM World Constructors’ and Drivers’ Championships—is different than other organizations, the analytics approach turns out to be not so different, such as businesses wanting to detect fraud, cut cost

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