Case Study
Mellow Mushroom Pizza Bakers
Mellow Mushroom Pizza Bakers Mellow Mushroom is a company that grew from humble roots. Born out of the free-wheeling hippy culture of the early 1970’s, the idea was the same then as today: to make the most delicious, craveable slice of pizza on the planet. The Mellow founders dreamed of a world where happiness could be found in the simplest things; like a mouthwatering slice of pizza and an ice cold beer. That core concept has never changed and due to a successful franchisee business model, a talented leadership team and an idea that resonates all around the country, Mellow Mushroom restaurants have been opening at a frantic pace. Today there are over 160 locations in 19 states and 20 more locations are expected to open within the next 12 months. As the company is growing through