WHITEPAPER Meeting Data Security Challenges in the Age of Digital Transformationimperva.com 2 Meeting Data Security Challenges in the Age of Digital Transformation - Whitepaper Your data is the most valuable resource on the planet Data is one of the world’s most important commodities. An explosion of data has enabled companies and brands to more easily build personal relationships with consumers, using what they know about them to provide tailored experiences and recommendations. The internet has been the catalyst, enabling connected consumers to leverage the most transformative innovations of the modern era for purposes such as entertainment, education, knowledge, social sharing and shopping. They willingly (or unwittingly, in some instances) trade their personal data to enterpri

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