CASE STUDY BECK’S HYBRIDS Meeting Big-Company Demands in a Rural Location: Beck’s Hybrids Beck’s Hybrids is the largest family-owned retail seed company in the U.S., with employees in 10 Midwest locations. Beck’s headquarters occupies the Beck family’s original homestead in Indiana, in a relatively remote agricultural area that large telecommunications providers have ignored. In 2008, Beck’s Hybrids was poised for rapid growth into neighboring states, and to keep pace, it needed to substantially upgrade its headquarters’ telecommunications and internet capacity. “We were struggling to nd good bandwidth. The big telcos don’t want to invest in these rural areas,” says Brad Fruth, Manager of Information Services for Beck’s Hybrids. “Even for a company that’s growing, there are no adva

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