Case Study

Meet Manulife-Sinochem

Meet Manulife-Sinochem

Pages 5 Pages

Customer StoryMeet Manulife-Sinochem Formed in 1 996, Manulife-Sinochem is the leading entity and first joint venture in the life insurance industry in China. The company has more than 1 7,000 employees and over 1 .8 million clients across China. Manulife-Sinochem offers a diverse and comprehensive range of products to cater a multitude of customers looking to secure their financial horizons. With a large client base and expansive operations across China, the company undoubtedly has massive coverage in the Chinese mainstream media as well as generating a significant amount of chatter in social media. The company? s nationwide products are also available on various platforms such as its customer-centric website and micro-blogging platform Weibo, to make it more accessible for its cu

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