Case Study | Medius About Medius Medius Software, headquartered in Sweden, is a leading global provider of cloud- based spend management solutions for strategic sourcing, purchasing, accounts payable automation and supplier management that delivers control, compliance and cost savings. More than 3,500 customers and 450,000 users worldwide currently leverage Medius’ source-to-pay solutions, managing transactions worth more than $150 billion annually. As prominent as the company is globally, it encountered challenges upon entering the U.S. market in 2015. Early on, the company observed subpar traction among sales prospects of its online assets—particularly in lead generation and general awareness of its cloud-based MediusFlow AP automation solution. “The U.S. ma

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