T H E S I T U A T I O N The agency provides its clients with complete brand strategy, communications planning, and activation across all traditional and emerging channels, including digital, social and mobile. Its services include consumer insights, channel insights, creative media services, creative digital services, campaign measurement, dashboards and analytics, media research, competitive research, direct marketing, creative traffic services, and sports and entertainment marketing. The agency also is a member of Local Planet, a collective of independent media agencies worldwide. One of the largest privately held media services agencies in the world has strengthened its media and supplier relationships, reallocated staff to higher-value tasks, and eliminated data entry and the need

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