Media Company Gains Efficiencies And Competitive Edge By Automating Payments Through CSI Paysystems
Media Company Gains Efficiencies And Competitive Edge By Automating Payments Through CSI Paysystems
1 PagesBACKGROUND Geomedia is a data analytics and media company located in Toronto. Fundamental to the company’s success is the ability to deliver advertising and cost efficiencies to its customers, optimizing every advertising dollar spent. While the company’s outwardly-focused efficiency strategy was paying off, the internal finance team of six lacked the internal efficiencies needed to keep up with the growth. As CFO Mike Ulrich recalls, “Our
