CASE STUDY Medallia Gains Edge in Competitive Customer Experience Management Market with DevOps The $10 billion customer experience management industry is expected to top $16 billion by 2022. Medallia has developed a software as a service platform that helps its customers – including more than 1,000 of the world’s leading brands – engage all of its employees to optimize every customer experience. In order to continue to innovate and provide a best-in-class enterprise grade platform for its customers, Medallia has embraced a DevOps strategy that enables the company to rapidly enhance and update its platform with new features and updates that keep current customers and attract new ones. “For Medallia, DevOps is a strategic initiative,” says Guido de Caso, enterprise software ar

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