Leveraging virtual device solutions using the neuroscience of play HOW A MED TECH COMPANY GREW SALES BY 6% USING THE NEUROSCIENCE OF PLAY Virtual Device Solutions accelerate the adoption of new technology with doctors CASE STUDY Brainlab, which makes software-driven technology to digitize, automate, and optimize clinical workflows and serves patients in 6000+ hospitals across 121 countries, was preparing to launch the seventh generation of one of their flagship systems, the result of years of investment and innovation. Every aspect of the technology was new—the hardware, the software, and the workflows—so there was a window of opportunity to communicate and position the product with their customers, neurosurgeons, radiation oncologists, and healthcare C-suite.

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