CASE STUDY Intangible Business Ltd MCR / Antiquax Brief MCR asked Intangible Business to consider the value of Partridge Fine Arts Limited’s co-ownership rights of the Antiquax trademark for disposal following Partridge Fine Art Limited entering administration. Antiquax is fine furniture polish originally formulated in the early part of last century. The brand is currently used on a substantial range of care products for metal, glass, marble & stone, upholstery and wood. Approach It was clear at the outset that the market value of the shared ownership rights of the Antiquax trademark would not be significant so a top-level review and short valuation opinion letter was determined as the most cost effective approach. Intangible Business’s analysis of the significant heritage of the An

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