Case Study
McCormick and Schmick’s: National Seafood Restaurant Group Finds the Recipe for Success
www.akaes.com The McCormick & Schmick's 39 seafood restaurants in 19 states across the country have increased in name recognition. This unique restaurant chain is adding restaurants each year at an increasingly rapid rate. Each one has its own regional flavor, featuring locally available seafood and original recipes of its chefs. Upscale but affordable, the restaurants have managed to capture the loyalty of local clientele with thei