Case Study
McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities
“For years we’ve displayed advertising in the terminals and along our roadways. With this new initiative, we now have the opportunity to more effectively communicate with our customers transiting to and from the McCarran Rent-A-Car Center,” said Chris Jones, Chief Marketing Officer at the Clark County Department of Aviation. “In addition to reaching travelers more effectively, this new platform makes it easy to tailor content based on time of day, which direction the busses are traveling, and other important factors.” McCarran International Airport Outfits Shuttle Busses with “Infotainment” Marketing Capabilities The Rent-A-Car Center at McCarran International Airport in Las Vegas is an off-site facility most commonly accessed by travelers via a large network of free, airport-own