Goal As a Customer Experience Optimisation agency focused on ROI, House of Kaizen (HoK) manages McAfee’s partner program as part of their EMEA direct to consumer initiatives. With the dual objective of increasing the share of new customers by 5% and growing YoY conversion volume, audience and conversion insight are key. Outcome Using Radius’ Partner Insights reporting, HoK identified a specific group of publishers that were driving a significantly higher share of new customers within existing and new categories. To further incentivise growth in new customer acquisition, they introduced a tiered pay-out structure that provided a CPA modifiers for sales to new customers. The result of these audience and conversion driven tactics, led to a 9% increase in new customer sales, increasing

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