Mastering Commercial Data Quality

2 Pages

After an acquisition, a global biopharma struggled with poor-quality provider and HCP data in its master data management (MDM) system. IQVIA’s Analytics, Insight, and Reporting team automated weekly SQL-based health checks, surfacing duplicate IDs, missing prescriber numbers, and misaligned records. A PowerBI dashboard was implemented to give business teams clear visibility. The result was reliable, continuous monitoring, with data refreshes every 30 minutes. Root-cause issues could now be addressed proactively, strengthening trust in commercial data quality.

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Case Study

Mastering Commercial Data Quality

Mastering Commercial Data Quality

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