MOBILEsales Maschmeyer Concrete Mashmeyer has fourteen locations with 150 delivery vehicles producing ready mix concrete, concrete block, fabricated rebar, and building materials while proudly maintaining their reputation for producing quality products. They currently services over 2,600 customers with over 800 mix designs and is one of only four producers in Florida that house a DOT certified laboratory. The Challenge According to Steve Bishop, Vice President and General Manager, their sales processes had not kept pace with their business. The sales team generated quotes using Excel files that were stored on a central server. Files were not tied to specific customers, making it difficult to cross reference them within a centralized hub of information. Even with a clearly defi

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