Case Study
Marsh
About Marsh Marsh, a g l o bal leader in in sur ance bro ke r i ng and risk management , is a who lly-ow ned subsidiary of Mar sh & Mcl ennan Compan i es. Wit h a nnual r ev enue exceed i ng $11 bill i o n, MMC r anks no . 228 on t he Fort une 500. The c o mpany has 53 ,000 emplo yees and serv es client s in mo re than 100 co unt ries. Executives' Need for Change I n a mee t ing w i t h the CFO o f Marsh, the co mp a ny's CMO Gary Gro ss w as