MeetingPlay Marriott recently held its Digital Summit in New York pulling together Senior Leadership, eCommerce& Digital Senior Leaders, Global eCommerce managers, and Marriott’s partners together to evaluate trends, assess future strategies, and network. As part of this meeting, Marriott wanted to use something different, innovative and cutting-edge for technology. Meeting Play delivered iBeacon technology via its mobile app to the Digital Summit to enhance attendees experience in a whole new way. What is iBeacon? iBeacon is a brand new technology that encompasses Location Service on newer iOS devices. The new technology utilizes two components in order to work - a beacon and a device to receive what the beacons are transmitting. The beacons itself are small transmitters that use

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