MarketShare Enhances Its Marketing Analytics Services Using H2O Case Study TM ® H2O Customer Case Study 2 H2O.ai MarketShare Customer Case Study H2O Powers MarketShare DecisionCloud Platform to Build and Run PredictiveModels in Real Time How a world leading analytics provider uses H2O to power its brand marketing technology for leading enterprise customers, across petabytes of data. Cross-channel attribution, revenue optimization, and forecasting are among the biggest pain points in brand marketing today. Marketing teams need to see a complete picture of their effectiveness but are often limited to partial data in spreadsheets that take months to analyze. As a result, CMOs and analysts often throw darts in the dark when forecasting the outcome of their marketing investments — severely

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