Marketing Communications Sign Off Process

2 Pages

CASE STUDY MARKETING COMMUNICATIONS SIGN OFF PROCESS Insurance firm Nicholas Ross Head of Advisory DevelopmentCHALLENGE • A major insurer was experiencing problems with its customer communications. Their communication process required draft communications to go through up to eight separate, yet overlapping, sign-offs that typically took up to two weeks. • However, despite the multiple sign-offs, the firm was not effectively managing its

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